Made in Boulder. All of it. By us.
Made in Boulder
Our bakery is on Valmont Road in Boulder, Colorado. Every treat we sell is made here, by people who work here, on equipment we can walk over and look at. We don’t outsource production.
We’ve been family-owned since 2002, and we are particular about proteins: where they come from, how the animals were raised, and what ends up in the bag. We make five, all sourced from the USA and Canada: free-range bison, pasture-raised lamb, wild-caught salmon, and cage-free chicken and turkey. Our Cubes have exactly one ingredient. Our Bits have two, the protein plus mixed tocopherols, which is vitamin E used as a preservative. Our bones have one ingredient and are slow smoked over real hickory. No fillers, no grains, no hormones, no antibiotics, nothing artificial. The ingredient list on the bag is shorter than this sentence.
- Slow roasted on site at our Valmont Road bakery in Boulder
- Five proteins, sourced from the USA and Canada: bison, lamb, salmon, chicken, turkey
- Cubes: one ingredient. Bits: two. Bones: one ingredient, hickory smoked.
We are, admittedly, a little obsessed
Some of our suppliers have been sending us the same bison for twenty years. We know the ranches and the people, and when something changes on their end, we hear about it directly. That kind of relationship comes from showing up year after year, not from a purchase order.
It also means we can tell you exactly what’s in a treat, because we were there when it went in. Then it’s slow roasted in small batches until it’s done. Not dried, not sprayed with anything to make it smell like food. Roasted, the way you’d cook it yourself if you had a very large oven and a very patient dog.
- Some supplier relationships go back two decades
- Slow roasted in small batches, never dried
- We were there when it went in the bag
Why one protein matters
Many of our customers found us because of a problem: a dog with a chicken or beef allergy, a sensitive stomach, or a vet-directed elimination diet. A single-protein treat makes those situations simpler. If the only ingredient is bison, there’s only one thing to rule in or out.
Trainers and working-dog owners use our treats for a different reason. They’re high-value, they smell like real meat, and they don’t upset a dog’s stomach over a long day of work.
- Dogs with chicken or beef allergies
- Sensitive stomachs and elimination diets
- Trainers and working dogs
The family part
Ed Withers started this company in 2002 for his own rescue dogs and ran it for twenty-three years. He retired in 2025 and handed it to his daughter Eva, his son-in-law Kelly, and their business partner Jason. The recipes haven’t changed, and our own dogs still get the first bite of every batch.
Ed’s granddaughter Ruby is in line as the third-generation CEO.
Buy direct from us here, on Amazon, or at independent pet stores around the country. If you’re near Boulder, stop by. If you’re not, our store locator will find the closest shop that carries us.
